Kenya Airways Announces Job Opportunities: How to Apply before Dateline

Brief Description  

To execute, implement and track planned marketing campaigns activities (B2B &B2C) to support meeting the key KPIs of brand awareness, customer preference loyalty, corporate revenues, digital direct and sustainability within the assigned region. You will monitor closely the day-to-day marketing activities ensuring that regular tracking is managed, and reported to the marketing managers.  Additionally, you will coordinate and collaborate with stakeholders (sales managers, product managers, agencies, suppliers, and partners) on deployment of campaigns within the assigned region.

Detailed Description    

• To execute product launches designed to effectively introduce new products to the market.
• Implement periodic marketing plans and budgets and monitor to ensure expenditure is in line with the company business plan.
• Work closely with Branding Team to ensure there brand presence within the assigned region including regular audits that ensure product and brand integrity is in line with the brand manual/ standards.
• Organize events to communicate brand and create top of mind awareness jointly with Region/Country Managers and Events and Sponsorship manager.
• Contribute to the development and implement the marketing activities and calendars for the assigned region
• Contribute to the development and implement of the regional media plan, including tracking of the chase list to assist in timely execution of the media plans.
• Coordinate and ensure timely implementation of Sales and Marketing activity schedules
• Evaluation of the Corporate sales tool kit to ensure it is up to date and liase with sales teams to update any outdated tools and new requirements
• Support with Localization of content, for the assigned markets / Region
• Build a database of customers in the relevant markets which can be used for direct marketing of AIRLINE products
• Stock control of marketing Materials e.g. Rollup banners, Flyers, Merchandise to ensure stocks levels are good.
• Market analysis, give a dash board view of the market intelligence available including share of Voice, Market share from the tools available, Competitor analysis and new trends.

Job Requirements     

• Bachelor’s degree in Marketing
• 4 years’ experience in a dynamic market environment
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MSOffice
• Familiarity with social media and web analytics (e.g. Web Trends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness

Additional Details      

• Fast learner
• Thrives in a changing environment
• Work in a self-directed manner
• Team player
• Result and customer oriented
• Ability to work under pressure
• Proactive and innovative.

External End Date: 29-Apr-2023

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Brief Description        

This job is responsible for developing and implementing corporate marketing strategies that focus on demand and lead generation within the assigned territory. You will drive customer preference and loyalty to KQ brand by analyzing, proposing and implementing relevant marketing growth strategies within Europe, MEGI, Asia, West Africa & Americas through online and offline marketing. You will initiate and coordinate marketing initiatives between head office and your assigned territory, to deliver targeted marketing programs resulting into a consistently improved market position for KQ. You will support the Corporate Brand manager to cascade sub-brand and Sustainability activities within your territory.

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Detailed Description     

Demand Creation and Market Stimulation(Corporate Marketing)

• Lead the development and implementation of marketing plans aligned to the assigned regions objectives, providing inputs and local insights to ensure relevance to market context and working with regional stakeholders (General managers, PRM, digital commerce).
• Drive promotional activities through an IMC approach to achieve laid out objectives.
• Plan and propose efficient media channels and buys (both offline and online) to achieve required efficiencies and reach for the assigned region.
• Work with research to plan and monitor campaign and channel performance with the aid of tracking tools and propose relevant actions to ensure assigned objectives are met.
• Provide regional sales with aids and tool kits to effectively market KQ brand within the assigned region.
• Ensure optimal exposure of direct first is established as the preferred channel in the assigned region.
• Ensure effective cross selling of other KQ products within campaigns, in the assigned region.
• Monitor day to day in market campaigns in the assigned region, ensuring the team is aligned with the brand guidelines, processes, timelines and provides regular tracking and reporting.

Regional Strategy Formulation

• Define, design, develop and implement marketing strategies, to drive brand awareness, customer preference &loyalty, corporate revenues via omnichannel within the assigned territory.
• Work with stakeholders (sales director, head of PRM & their staff, Communications team, brand manager) to establish marketing growth strategies to support the assigned regions’ revenue goals.
• Work with stakeholders (Brand, communication, research, loyalty and digital commerce teams) to plan strategic brand initiatives aligned to the corporate strategy, within the assigned region.
• Evaluate market trends and competitor intelligence across various platforms to ensure strategies are aligned to market conditions.
• Report in writing the performance on the various campaigns and their impact on the bottom-line. (M& E).
• Design and implement creative strategies and media executions (360 view) with agency partners.
• Set and achieve KPIs for online and offline channels within the assigned region.
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Budgetary control

• Develop Yearly regional marketing Cost Centre Budget.
• Monitor and control the individual Cost Centre Budget.
• Prepare and implement periodic marketing and budgets and monitor to ensure expenditure is in line with the company business plan.
• Prepare budgets for campaigns and monitor and implement accordingly.
• Seek partnerships that will ensure efficient budgetary utilization.

Stakeholder Management

• Work very closely with Commercial to understand how to handle competition, and revenue management to execute timely interventions in the market.
• Hold regular meetings and 1:1 with stakeholders (sales director, PRM, Digital commerce and their staff) to exchange ideas as well as evaluate effectiveness of shared campaigns within the assigned region.
• Working closely with the Brand &sustainability Manager ensuring there is KQ brand presence within the assigned region including regular audits that ensure product and brand integrity in line with the brand manual/ standards.
• Establish partnerships to reinforce KQ position in the assigned market. Leveraging on brands with similar values and affiliations

Job Requirements 

• Bachelor’s degree in Marketing
• Postgraduate Diploma in Marketing
• Membership/Certification– Relevant marketing bodies
• 7 years’ experience in a dynamic Market environment
• Additional Details
• Excellent negotiation, communication interpersonal and people skills
• Excellent organizational, planning and analytical skills
• Good knowledge of Marketing operating environment
• Good knowledge of International parameters affecting marketing
• Good knowledge of both offline and online marketing channels.
• Strong proficiency in use of IT.

External End Date: 29-Apr-2023

E- Sales Manager

Brief Description     

This role is responsible for direct online sales. Main tasks include Coordinating sales activities, setting Online sales goals, making online sales forecasts, managing performance research on the internet, creating partnerships, and converting leads into sales.

Detailed Description     

• Define and implement online sales strategy and technique to establish online customer acquisition and conversion goals.
• Lead the execution of e-sales plan to ensure both revenue and passenger targets are achieved.
• Master the online customer journey, identify the different online personas, and create a good proposition while addressing the gaps identified in the journey.
• Manage fare dilution on the upsell page.
• Implement and manage dynamic display of fare family attributes, thru farexpert filing.
• In collaboration with PRM and ancillary team implement product attribute to encourage upsell.
• Develop a Price Parity reporting template Rewards redemption tickets on KQ and Partner flights.
• Generate and distribute a weekly report on price parity to stakeholders.
• Optimize, communicate and manage best price guarantee concept.
• Develop and implement a market focused channel shift plan to increase online market share.
• Identify top 3 online sales channels for Top 20OnDs and POSs and implement plan to win share in the market.
• Maximize partner revenue by ensuring both codeshares and SPAs are available and selling online.
• Implement direct booking capabilities through 3rd party platforms increase direct online share
• Define and execute “O & D” strategy, focus on top 20 POS on top 20 flows.
• Maintain relevant on site OnD offer management plan and inspiration search.
• Identify and promote online top selling customer segments on specific OnDs.
• Together with revenue management, develop and maintain a promotional calendar to aid in preparing and optimizing online campaigns.
• Engage with all stakeholders to communicate responsibilities associated with the different campaigns in the promotional calendar.
• Enhance and manage existing partnerships programs.
• Engage with the Sales team to formulate a policy to promote all CUGs through the online platform.
• Create engagement and loyalty through the CUG program to maximize revenues.
• Report both verbally and in writing on the local establishment sales performance and activities
• Report in writing the success of different regional campaign and area of improvement.
• Understand and make use of all digital management reporting tools and platforms to get actionable data.

Job Requirements      

• Bachelor’s degree in commerce or related field.
• Proficiency in the usage of airline passenger systems.
• Knowledge of KQ business, commercial and operational processes.
• Affinity with E-commerce.
• Sales and numbers oriented.
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Additional Details        

• Self-driven
• People skills and relationships management Skills
• High integrity
• Teamwork/team player.
• Customer focus.
• Result oriented.
• Good organizational skills

External End Date: 28-Apr-2023